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This could function similar to something like Reelgood, a streaming dashboard where you can browse, search, then watch TV and movies from Netflix, Hulu, HBO, Prime Video and dozens more services.

This “deep linking” feature, as it’s called, would allow you to search for and discover shows and movies from within Plex, then play them wherever they were available. In other cases - such as with streamers like Netflix, perhaps - Plex would have to link out to the show or movie, as the service doesn’t allow third-party platforms to distribute its content. (Plex hasn’t confirmed subscription partners - HBO is just an example.) For example, a user who wanted to discover and watch content on HBO from inside Plex could purchase a subscription through the Plex platform. In some cases, connecting Plex users to premium content can be handled by way of subscription channel add-ons, similar to Amazon’s Prime Video Channels, Apple TV Channels or The Roku Channel’s subscriptions. That’s where Plex’s next set of features will come in. That began with its software for organizing your personal media collections, then grew to include a live TV streaming service for cord-cutters with their own antenna, plus a cloud DVR, access to podcasts, web shows, streaming music from TIDAL and now an ad-supported catalog.īut a lot of what users today want to stream requires a fee. Plex has always desired to become a sort of one-stop shop for all your media.

The question for Plex is not whether or not it wants to offer these features to its users, but rather which ones it should focus on first. And that includes adding subscription video, a transactional marketplace for rentals and purchases, and a way to launch streaming content Plex can’t host - like the shows and movies available on mainstream streaming services. While the company will continue to develop and expand its ad-supported product, it’s also looking ahead to what comes next. Plex in December launched its own ad-supported streaming service in more than 200 countries, where it functions as a competitor to The Roku Channel, Tubi, Crackle and other places that offer free-to-stream content without a subscription.